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Hey there, fellow mompreneurs! If you’re reading this, you’re probably juggling the demands of running a business and managing a household, all while trying to grow your presence on TikTok. Not to mention getting distracted by hilarious grandmas, the latest dancing trends or new home decor diy projects. Board and batten walls, anyone? I know it sounds like a lot, but trust me, it’s possible to target and find your market! TikTok is a fantastic platform to showcase your brand, connect with your audience, and, most importantly, gain followers who genuinely care about what you offer. Let’s dive into some practical tips and strategies that will help you search for and attract the right followers on TikTok.
1. Understand Your Audience
Before you start creating content, it’s essential to understand who your audience is. As mompreneurs, our target audience often includes other moms, parents, and people interested in family-friendly content. But depending on your business, you may have (and need) a unique set of tiktok followers. Here are some easy steps on how you can get to know your audience better:
Conduct Audience Research
- Surveys and Polls:
Use tools like Google Forms or SurveyMonkey to gather information about your audience's interests, preferences, and challenges. You can send a survey to your email list or use the poll tools in Instagram Stories. This gives you valuable insights into not only who your audience is, but what they need and want to see more of.
- Analyze Competitors:
Look at other successful mompreneurs and TikTok creators. What kind of content are they posting? What engages their audience?
- Engage Directly:
Don’t be afraid to ask your current followers what they’d like to see more of. Use a call to action in your TikTok videos for your followers to comment below with this or that. You can even send some of your regular followers direct messages and ask their opinions. Engagement is a two-way street!
Create an Audience Persona
Create a detailed profile of your desired TikTok audience. Use this FREE Printable Ideal Customer Avatar Worksheet. Include demographics like age, gender, location, and psychographics like interests, values, and pain points. This will help you tailor your good content to meet their needs and attract more real followers.
Search for the right TikTok Followers
A great way to gain a large number of followers and reach a wider audience is to use the TikTok search bar. On your mobile device, you can search for keywords related to your business like coffee, moms, gifts, wellness, coaching, etc. TikTok will suggest trending keywords and then you can search by popular content, users, sounds, hashtags and more. This is one of the best ways to not only find popular creators in your niche or industry but also your target audience. Use the follow button in the search results for users that may be interested in your product. Once you have the right people in your following list, TikTok's algorithm will suggest more accounts similar to your followers.
2. Craft Engaging Content
As one of the fastest growing social media platforms, TikTok is all about creativity and engagement. The more engaging your content, the more likely your TikTok account is to be shared, which in turn increases your chances of gaining followers. Here are some content ideas that resonate well with the mompreneur community:
Educational Content
Share tips, hacks, and tutorials related to your niche. For example, if you’re a mompreneur who sells homemade baby food, create videos showing quick and healthy recipes for busy moms.
Behind-the-Scenes
Give your followers list a peek behind the curtain. Show them how you balance work and family life, the process of creating your products, or even a day in your life. Authenticity is key on TikTok!
Inspirational Stories
Share your journey as a mompreneur. Talk about the challenges you’ve faced, the successes you’ve celebrated, and the lessons you’ve learned along the way. Personal stories create a deep connection with your audience.
Fun and Entertaining
Remember, TikTok is a short-form video platform made for FUN! Don’t be afraid to let loose and show your humorous side in your video content. Participate in trending challenges, use popular sounds, and make your content entertaining.
3. Optimize Your Profile
Your TikTok profile is like your digital business card. It’s the first thing potential followers see. Make sure your first step is to optimize your profile description to attract and retain your target TikTok users.
Profile Picture and Bio
- Profile Picture:
Use a high-quality, friendly photo that represents you and your brand. As a business, your logo is perfect for branding.
- Bio:
Write a concise and compelling bio that clearly states who you are and what your content is about. Use keywords relevant to your niche to make your profile discoverable by the TikTok algorithm.
Link to Your Website
The only way to include a link to your website in your profile is to get 1,000 people in your follower list. As you've learned before, engagement rates are key, but they only matter if they lead to clicks. The best way to get your This not only drives traffic to your site but also gives followers a place to learn more about your products or services.
Consistent Branding
Ensure your profile reflects your brand’s aesthetic. Use consistent colors, fonts, and styles across your profile picture, bio, and content. Consistent branding helps in creating a recognizable and professional image on the TikTok app and throughout your online presence.
4. Use Hashtags Wisely
Hashtags are crucial for increasing the visibility of your content on TikTok. But it's of course more important to use the right hashtags. Here’s how to find and use them effectively:
Research Relevant Hashtags
Look for popular and trending hashtags in your niche. Use TikTok’s search function to find hashtags related to mompreneurship, parenting, and your specific business.
Mix Popular and Niche Hashtags
While it’s tempting to use only popular hashtags related to TikTok trends, it’s essential to mix them with niche-specific ones. Popular hashtags have a broader reach but higher competition, while niche hashtags target more specific new users interested in your content.
Create a Branded Hashtag
Create a unique hashtag for your brand. Encourage your followers to use it when sharing content related to your business. This not only increases your visibility but also builds a community around your brand.
5. Engage with Your Community
Engagement is a two-way street. To gain followers, you need to be an active participant in the TikTok community. Here’s how to do it:
Respond to Comments
Take the time to respond to comments on your videos. This shows your followers that you value their input and fosters a sense of community.
Follow and Engage with Other Creators
Follow other mompreneurs and creators in your niche. Like, comment, and share their content. This not only builds relationships but also increases your visibility within your niche.
Host Q&A Sessions and Live Streams
Use TikTok’s live stream feature (only available with 1k followers) to host Q&A sessions or share real-time updates about your business. Live interactions are a fantastic way to build a deeper connection with your audience.
6. Collaborate with Other Creators
Collaborations are a powerful way to expand your reach and gain new followers. Here’s how to approach collaborations on TikTok:
Identify Potential Collaborators
Look for creators who share a similar audience or niche. Use the search bar or relevant hashtags to find them. Collaborate with other mompreneurs, family vloggers, crafters or influencers in the parenting space.
Plan Engaging Collaborative Content
Create content that leverages both your audiences. This could be a joint challenge, a duet, or a co-hosted live stream. The goal is to create content that both sets of followers will enjoy and engage with.
Cross-Promote Each Other
Promote each other’s accounts on your respective profiles. Encourage your followers to check out your collaborator’s content and vice versa. Cross-promotion helps in reaching a wider audience.
7. Leverage TikTok Ads
If you have a budget for marketing, consider using TikTok Ads to reach a larger audience. TikTok offers various ad formats that can help you gain followers:
In-Feed Ads
These are short video ads that appear in users’ feeds. Create engaging and eye-catching ads that showcase your brand and encourage viewers to follow your account.
Branded Hashtag Challenges
Create a branded hashtag challenge and promote it through TikTok Ads. This encourages users to participate in your challenge, increasing your brand’s visibility and attracting new followers.
Influencer Partnerships
Partner with influencers to promote your brand. Influencers can create content that highlights your products or services, introducing your brand to their followers and driving traffic to your account.
8. Analyze and Adapt
Consistently analyzing your TikTok performance is crucial for growth. Here’s how to do it:
Use TikTok Analytics
TikTok provides analytics tools that give insights into your content’s performance, audience demographics, and follower growth. Regularly review these analytics to understand what’s working and what’s not.
Identify Trends and Patterns
Look for trends and patterns in your analytics. What type of content gets the most engagement? What time of day do your followers are most active? Use this information to refine your content strategy.
Adapt and Experiment
Don’t be afraid to experiment with different content formats, styles, and strategies. The TikTok landscape is always evolving, and being adaptable is key to staying relevant and growing your follower base.
9. Stay Consistent
Consistency is vital in maintaining and growing your follower base on TikTok. Here are some tips to stay consistent:
Create a Content Calendar
Plan your content in advance. A content calendar helps you stay organized and ensures you’re posting regularly.
Batch Create Content
Set aside time each week to batch create content. Use Canva Templates to get ideas or resize and repurpose your older content. This ensures you always have content ready to post, even on busy days.
Stay True to Your Brand
Consistency isn’t just about posting regularly; it’s also about staying true to your brand. Ensure your content aligns with your brand’s values, voice, and aesthetic.
10. Have Fun and Be Yourself!
Last but not least, have fun and be yourself! TikTok is a platform where authenticity shines. Don’t be afraid to show your personality, share your journey, and connect with your audience on a personal level. Your unique story as a mompreneur is what will attract and retain followers who genuinely care about your brand.
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In conclusion, growing your follower base on TikTok as a mompreneur is a journey that requires understanding your audience first and foremost. By using TikTok's search tools and creating engaging content, you will gain new followers who are interested in your products or services. Your TikTok marketing strategy should also include optimizing your profile, using hashtags wisely and engaging with your community. Some other next level ideas would be to collaborate with other creators and leverage TikTok Ads. As with every social media plan, analyzing and adapting your strategy and staying consistent are always the keys to success.
By utilizing the fastest growing social media platform to market your business, you should also remember to just have fun and bring more joy to TikTok! Even if you get sucked into an endless hole of cute goat and puppy videos, it's totally worth it! By implementing these strategies, you’ll not only gain new and ideal followers for your business, but also build a supportive community around your brand. Happy TikToking, mompreneurs!
Written in collaboration with artificial intelligence (ChatGPT-3.5). Edited by a human.
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I hope you found this Tiktok followers guide helpful! If you have any tips or experiences to share, drop them in the comments below. Let’s keep supporting each other on this amazing journey of motherhood and entrepreneurship! 💪🌸
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